Chris Rowles

Director & Trustee

Born in the UK, Chris grew up in Holland, before returning to the UK to attend University, gaining a degree in Environmental Science. Following graduation, however, he moved into the Travel Industry, working overseas for several years in the Alps & Mediterranean, as well as working in Turkey at a time when tourism was just taking off there.

Eventually returning to the UK, Chris worked firstly for a couple of small Turkish Specialist Operators, before joining Serenity Holidays where he spent 25 years, the majority as Managing Director, before stepping down in 2018. He is currently the Chairman of AITO, the Specialist Holiday Association, where he also sits on the Association’s Council.

As a great believer in Sustainable Tourism, whilst at Serenity, Chris furthered the cause of Serenity Holidays School Development, and Community Development projects, including supporting over 25 specialist charities within the country. He remains involved with a couple of key projects there. With his knowledge of several countries where we expect to be involved with Projects, and his experience of working with community projects he will bring much to his role as a Trustee.